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Views & News

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April 11, 2025
Between the Lines: What the Mobile App Industry Isn't Saying About Growth
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April 11, 2025
Between the Lines: What the Mobile App Industry Isn't Saying About Growth
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April 11, 2025
Between the Lines: What the Mobile App Industry Isn't Saying About Growth
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April 10, 2025
The Contextual Sweet Spot: Why Less Might Be More in Modern Advertising
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April 10, 2025
The Contextual Sweet Spot: Why Less Might Be More in Modern Advertising
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April 10, 2025
The Contextual Sweet Spot: Why Less Might Be More in Modern Advertising
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April 9, 2025
Democratizing Digital Advertising: Why the World Needs Loyal's Contextual & Behavioral Exchange
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April 9, 2025
Democratizing Digital Advertising: Why the World Needs Loyal's Contextual & Behavioral Exchange
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April 9, 2025
Democratizing Digital Advertising: Why the World Needs Loyal's Contextual & Behavioral Exchange
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April 8, 2025
The In-App Advertising Boom: Why 2024-2025 Is Still Just The Beginning
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April 8, 2025
The In-App Advertising Boom: Why 2024-2025 Is Still Just The Beginning
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April 8, 2025
The In-App Advertising Boom: Why 2024-2025 Is Still Just The Beginning
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March 1, 2024
Top Takeaways from Mobile World Congress 2024
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March 1, 2024
Top Takeaways from Mobile World Congress 2024
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March 1, 2024
Top Takeaways from Mobile World Congress 2024
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February 1, 2024
APKs and AABs - Evolution within the Android app
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February 1, 2024
APKs and AABs - Evolution within the Android app
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February 1, 2024
APKs and AABs - Evolution within the Android app
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Category 1
February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
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February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
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February 1, 2024
A Guide to Paywall A/B Testing: Strategies and Pitfalls
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Category 2
January 15, 2024
ASO: Keyword Optimization
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January 15, 2024
ASO: Keyword Optimization
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January 15, 2024
ASO: Keyword Optimization
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December 1, 2023
Push Notifications vs. In-App Notifications.
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December 1, 2023
Push Notifications vs. In-App Notifications.
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December 1, 2023
Push Notifications vs. In-App Notifications.
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November 1, 2023
WhatsUp with messaging apps?
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November 1, 2023
WhatsUp with messaging apps?
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November 1, 2023
WhatsUp with messaging apps?
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October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
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October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
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October 1, 2023
Conquering the App Store: A Guide to Apple Search Ads Optimization Platforms
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September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
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September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
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September 1, 2023
Unlocking App Revenue: Maximizing Demand Side Partners as Fillers and Revenue Generators
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August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
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August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
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August 1, 2023
Understanding Your Users: A Key to Successful Mobile App Monetization
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July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
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July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
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July 1, 2023
Apple Search Ads individual keyword campaigns as a way to manage budget and scale
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June 8, 2023
Managing a user-friendly app
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June 8, 2023
Managing a user-friendly app
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June 8, 2023
Managing a user-friendly app
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May 15, 2023
How Chat GPT Impacts App Marketing
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May 15, 2023
How Chat GPT Impacts App Marketing
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May 15, 2023
How Chat GPT Impacts App Marketing
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April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
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April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
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April 5, 2023
Paid user acquisition can lead to an increase in organic downloads for mobile apps
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March 15, 2023
Building A Facebook Campaign
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March 15, 2023
Building A Facebook Campaign
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March 15, 2023
Building A Facebook Campaign
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February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
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February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
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February 15, 2023
The Importance of Diversified Demand to Maximize Revenue
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January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
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January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
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January 15, 2023
Using Apple Search Ads keyword campaigns to drive installs and revenue for your app
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December 11, 2022
How to Improve App Category Rankings
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December 11, 2022
How to Improve App Category Rankings
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December 11, 2022
How to Improve App Category Rankings
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November 11, 2022
First five things you should do to put your app in a position to be successful
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November 11, 2022
First five things you should do to put your app in a position to be successful
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November 11, 2022
First five things you should do to put your app in a position to be successful
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October 11, 2022
Mastering Mobile Measurement Part 2
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October 11, 2022
Mastering Mobile Measurement Part 2
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October 11, 2022
Mastering Mobile Measurement Part 2
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September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
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September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
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September 12, 2022
Mobile App Consolidator Loyal Completes Acquisition of SloMo
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August 12, 2022
Loyal Completes Acquisition of Fun Free Games
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August 12, 2022
Loyal Completes Acquisition of Fun Free Games
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August 12, 2022
Loyal Completes Acquisition of Fun Free Games
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July 5, 2022
Mastering Mobile Measurement Part I
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July 5, 2022
Mastering Mobile Measurement Part I
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July 5, 2022
Mastering Mobile Measurement Part I
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June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
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June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
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June 29, 2022
Mobile app consolidator Loyal closes Series A funding round led by Crosscut Ventures
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June 15, 2022
Fitivity joins the Loyal App Portfolio
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June 15, 2022
Fitivity joins the Loyal App Portfolio
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June 15, 2022
Fitivity joins the Loyal App Portfolio
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May 23, 2022
Loyal Completes Acquisition of Ornate
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May 23, 2022
Loyal Completes Acquisition of Ornate
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May 23, 2022
Loyal Completes Acquisition of Ornate
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May 5, 2022
Loyal Talks Tacos + Tech
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May 5, 2022
Loyal Talks Tacos + Tech
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May 5, 2022
Loyal Talks Tacos + Tech
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April 11, 2022
What makes Apple Store better than Google Play?
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April 11, 2022
What makes Apple Store better than Google Play?
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April 11, 2022
What makes Apple Store better than Google Play?
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April 4, 2022
Our Recap of MWC Barcelona 2022
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April 4, 2022
Our Recap of MWC Barcelona 2022
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April 4, 2022
Our Recap of MWC Barcelona 2022
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March 10, 2022
Tapping into the Money-Making Potential of Mobile
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March 10, 2022
Tapping into the Money-Making Potential of Mobile
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March 10, 2022
Tapping into the Money-Making Potential of Mobile
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March 9, 2022
Thank You, Steve Jobs
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March 9, 2022
Thank You, Steve Jobs
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March 9, 2022
Thank You, Steve Jobs
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March 9, 2022
Tapping the Mobile App Pipeline
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March 9, 2022
Tapping the Mobile App Pipeline
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March 9, 2022
Tapping the Mobile App Pipeline
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May 24, 2021
Loyal Continues Global Growth with Acquisition of Newsfusion Ltd.
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May 24, 2021
Loyal Continues Global Growth with Acquisition of Newsfusion Ltd.
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May 24, 2021
Loyal Continues Global Growth with Acquisition of Newsfusion Ltd.
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May 3, 2021
Newsfusion Acquisition
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May 3, 2021
Newsfusion Acquisition
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May 3, 2021
Newsfusion Acquisition
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